Fairey Associates Limited
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Investment Management
Our approach to investment management follows a disciplined top-down process which is designed to maximise potential returns proportionate to the level of risk you are willing and able to accept. 
  
A top-down process of management sees fund selection as a means of replicating carefully considered asset allocation decisions rather than as an isolated act of investment. It is this top-down process – beginning with asset allocation and ending with fund selection (see figure 1) – that we believe allows us to manage risk as effectively as possible.
 
Picture
Figure 1 - The Top-Down Process
 
Strategic Asset Allocation
 
Strategic Asset Allocation is concerned with the efficient trade-off between risk and return. We use a rigorous Mean-Variance Optimisation (MVO) process to construct a series of Strategic Asset Allocation templates. We consider not only domestic and international equities & bonds but also alternative asset classes such as commodities, real estate and hedge fund schemes.
 
We have identified a range of asset allocation templates, each with differing amounts of equity, bond, property, commodity and hedge fund investment. The greater the exposure to equities, for example, the greater the potential risks and returns. Unfortunately it is not possible to achieve high rates of investment return without having to accept high levels of risk. 

Our investment committee is made up of Fairey Associates Advisers and is chaired by our Head of Research Michelle Gardner. The results are the best of our combined thinking.

LEGAL


COOKIE POLICY


PRIVACY POLICY
Fairey Associates Limited is authorised and regulated by The Financial Conduct Authority

The Financial Conduct Authority does not regulate Will Writing and does not regulate Inheritance Tax Planning.

Registered in England and Wales No. 06535124. Registered Address: Mayfield Farm, Hungerdown Lane, Colchester, CO7 7LZ

© Copyright Fairey Associates Limited 2025
Core Values & Business Practices - November 2022
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Equality and Diversity
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Privacy Notice
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The guidance and/or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.
The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses aren't able to resolve themselves. To contact the Financial Ombudsman Service please visit: www.financial-ombudsman.org.uk
  • About
    • Our Team
    • Becoming a Client
    • News Articles >
      • 2025 >
        • What’s happened so far in 2025?
        • Trump and Tariffs
      • 2024 >
        • Economic Mailer End of 2024
        • Budget 2024
        • Consumer Duty 1 Year on
        • Economic Mailer Q1 2024
        • Economic Mailer Q2 2024
      • 2023 >
        • Autumn Statement 2023
        • Venture Capital Trusts - October 2023
        • Economic Mailer Q3 2023
        • Economic Mailer Q1 2023
        • Budget 2023
        • Economic Mailer Q2 2023
        • Mid Year Market Review - June 2023
        • Consumer Duty - July 2023
        • Bed and ISA Strategy - August 2023
    • Careers
  • Services
    • Financial Protection
    • Investment Management
    • Pensions and Retirement
    • Tax Planning
    • Estate Planning
  • Testimonials
  • Community
    • Charity Events
  • Links
  • Contact Us
    • Complaints
    • Offices